In this episode I talk with Matt Cauble the co-founder of Kin Euphorics, a functional beverage company that aims to reduce stress — “all bliss, no booze.” Matt was previously a co-founder of Soylent and he shares tales from the company’s early days, describing how they made one of the largest pivots in YC history from building software-defined radios to meal-replacement shakes. He explains why Soylent resonated and we get into co-founder Rob Rhinehart's latest interest in space settlement and the Mars industry event he hosted in the Mojave. Matt shares why he is now interested in wellness, how he's applying lessons from Soylent to building the Kin community, and why strong companies often look like new social movements. We get into the product’s formula, which includes nootropics and adaptogens, and what it means to challenge a ritual as ancient as alcohol.

In the this episode I sit down with Isaac Cohen (Cabbibo), a fascinating creator at the forefront of VR and AR who has released a number of apps and experiences that push the boundaries - you can find some of his pieces on Steam. He has a background in physics and interface design, previously worked at Leap Motion, and has been an artist in residence at Unity and Adobe. Isaac shares his views on why realism in VR is the wrong approach and how developers need to approach it in a transformative rather than a derivative way. He describes the ARkit workflow, how he thinks about using AR to give users agency, and why emotional efficiency is important in computing. He gets into some of the UX insights he's picked up along the way, which creators inspire his work, what today's corporates can learn from the long-term research done at places like Xerox PARC, and the role artists play in pointing them towards the right questions.